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What To Do First to Make a Profit

Today on Seth Godin's blog, he said:

It's tempting to decide to make a profit first, then invest in training, people, facilities, promotion, customer service and most of all, doing important work. In general, though, it goes the other way.
Yes, it does. If you are waiting to make a profit before you do these things, in my experience you're  not going to make a profit. So many organizations, ministries and churches are struggling with financial issues. I know your pain. As anyone who follows our story knows, our ministry was in a ton of debt four years ago when I came on as director.  Since that time, we've gotten out of debt and turned a profit every year.  God has done amazing things through out team, for which we give Him the glory!

I find that what Seth is saying here is absolutely true, with one disclaimer. For Christian leaders, spiritual disciplines must always be first. Before we started investing and training and all of that, seeking God for his blessing and…
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I'm Just Being Transparent...

This year at the Stronger Conference, a young minister stopped me as I was walking out of the room at the conclusion of a workshop and she said, "I want to tell you something..." (I was all ears.) She said, "Do you notice how many of the speakers this weekend are saying, "Now, I'm just being transparent when I tell you..." or "I'm just keepin' it real..." I nodded yes. In fact, I mentioned that I was one of those speakers. I think I probably said a few times in both my keynote message and my workshop that I was just "keepin' it real."

After I affirmed that yes, I had noticed that -- she said, "Do you know why they have to do that? They do it...and you do it, because so many people don't keep it real. So many in leadership aren't transparent, Deanna. That's why all these people speaking here feel an urge to declare their transparency.." I let her know that usually when I say, "I'm just keeping …
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Why You Should Never Hijack a Comment Thread
Social media etiquette 101

One surefire way to kill your influence in social media and wear out your welcome fast is to become involved in derailing somebody’s comment thread with your own agenda. Networking and hijacking aren’t the same thing. It’s surprising how many people don’t understand that this is a guarantee for tearing down a platform as quickly as you build it.


Passion is good, even necessary. I appreciate people's zeal for their personal core values. What is not appreciated is the attempt at a redirection of a comment thread when the comment has little or nothing to do with an original post or is twisted at best.

Social media provides ample opportunity for all of us to share what’s important to us on our own platform. Eliciting others’ responses and developing connections largely depends on our ability to communicate and compel. Some people are open to receiving private communication from others although they aren’t always able to answer personally or at length. But hijacking a comment thread no…
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